Most restaurant concepts
fail before they open.
Find out if yours will โ
in 10 minutes.
Download the brutally honest, free stress test used by 123 Executive to evaluate concepts before a single dollar is committed.
60%
OF INDEPENDENT RESTAURANTS FAIL IN YEAR ONE
10
DIAGNOSTIC QUESTIONS
3
FAILURE POINTS EXPOSED
Not because of bad food. Because the
math never worked.
Before you hire a contractor. Before you quit your job. You need to know if your concept can survive contact with reality. The Audit is a 10-question, structured reality check that exposes the three most common failure points operators don't catch until it's too late.
The Math
Does your rent, prime cost, and daily break-even actually work on paper?
The Operations
Is your concept built on a single point of failure โ chef dependency, foot traffic, no hero product?
The Capital
Are you undercapitalized before you've served your first guest?
A verdict you can defend. On paper. Before it costs you.
The Rent Factor Test
Your lease may already be killing you.
The Prime Cost Formula
The single most important metric in restaurant finance.
The Break-Even Traffic Calculator
How many covers per day do you actually need?
7 Operational & Lifestyle Questions
Expose risk the financials don't show.
A Scored Verdict
Red Light. Yellow Light. Green Light. Plus a clear next step.
Ten minutes could save you six figures.
Enter your details. We'll send the audit straight to your inbox.
Certified executive coaching. Built for operators and founders in food service.
We work with aspiring owners, franchise candidates, and culinary school graduates who want to build restaurants that survive beyond year one โ and scale beyond unit one. Every engagement starts with honesty. Every recommendation is grounded in real operator math.
