Enroll โ€” $197
THE HOSPITALITY BUILD-OUT STRESS TEST ยท FREE

Most restaurant owners don't fail in month six. They fail on page one of the lease.

Before you sign anything. Before you hire anyone. Before you spend a dollar on design โ€” run The Hospitality Build-Out Stress Test. It's free. It takes 10 minutes. And it will either give you a green light or save your life savings.

10
PAGES
7
AUDIT CHECKPOINTS
1
VERDICT โ€” RED,
YELLOW, OR GREEN
THE INDUSTRY DOESN'T TALK ABOUT THIS NUMBER

Approximately 60% of independent restaurants close within their first year. Most didn't fail because the food was bad.

They failed because the build-out destroyed them before the first customer walked through the door.

Permits that nobody budgeted for. A GC who went 40% over on change orders. A beautiful dining room that failed its first health inspection. Carry costs that burned through reserves in 90 days.

These are not edge cases. These are the rule.

The operators who survive aren't lucky. They are stress-tested before construction begins.

Buildout Guide
WHAT'S INSIDE

10 pages. 7 audit checkpoints. One verdict.

Walk through the exact framework used to open dozens of locations across multiple concepts and markets.

โ†’

The 20% Rule

Why your contractor's bid is not your budget โ€” and what happens to operators who treat it like it is.

โ†’

The Napkin Math Table

Fill in five numbers and know instantly whether your capital position is strong enough to proceed.

โ†’

The 3-Foot Rule

Where first-time operators systematically overspend. Cut 20โ€“30% of aesthetic budget with zero guest-perceptible impact.

โ†’

The Project Team Vetting Table

The four questions you must ask every GC before you sign anything. Most operators skip all four.

โ†’

The Cockpit Kitchen Test

Map your kitchen flow in 60 seconds. Identify whether your layout is a profit engine or an operations trap.

โ†’

The Permit Audit

The single highest-leverage action to compress your timeline and avoid a 4-week plan check rejection.

โ†’

The Final Verdict Score

Green Light. Yellow Light. Red Light. Know exactly where you stand before a single dollar is committed.

RED LIGHT
YELLOW LIGHT
GREEN LIGHT
THIS IS FOR YOU IF
โœ“
You are evaluating or negotiating your first lease for a food and beverage location.
โœ“
You are a franchise candidate in pre-opening preparation and want to pressure-test your build-out assumptions before your first GC meeting.
โœ“
You have an SBA loan approved or in process and need to validate your construction budget is realistic.
โœ“
You graduated from culinary school with a concept and a plan โ€” and want to make sure that plan survives contact with the real world.
โœ“
You are a second-career entrepreneur entering hospitality and know enough to know you don't know what you don't know.
THIS IS NOT FOR YOU IF
ร—
You have already broken ground and are deep into construction.
The Stress Test is a pre-decision tool. It is not a damage control document.
123 Executive
ABOUT 123 EXECUTIVE

Certified executive coaching. Built for operators and founders in food service.

We work with aspiring owners, franchise candidates, and culinary school graduates who want to build restaurants that survive beyond year one โ€” and scale beyond unit one. Every engagement starts with honesty. Every recommendation is grounded in real operator math.